Umbro
Year
2012
Disciplines
- Layout Design
- Typography
Umbro boasts an international pedigree unmatched in the teamwear market, with a deep understanding of football at every level—from elite professionals to grassroots clubs. Guided by the mantra of delivering professional-quality kits and training wear that remains accessible to every team, Umbro continues to set the standard for performance and style.
The seasonal Teamwear brochure plays a pivotal role in one of Umbro’s most important markets: grassroots football. Distributed to a wide network of clubs, the brochure serves as the go-to resource for selecting seasonal kits.
The brief emphasized the importance of clarity and usability. Product information needed to be easily navigable, with each item clearly showcased. Durability was also key—the brochure would be handled by multiple members of a team, and it needed to withstand repeated use.
With Umbro’s deep-rooted connection to football, the brochure was designed to stand out from other teamwear publications, while aligning with the company’s new design guidelines being implemented from 2012. The result was a document that combined functionality, visual appeal, and the quality that teams have come to expect from Umbro.
Photography by Des Fildes
