Client
Personal
Year

2018

Disciplines
  • Art Direction
  • Design
  • Artworking

Porada is a well-regarded Italian restaurant in North Manchester, known for delivering high-quality, authentic Italian cuisine.

The design concept draws inspiration from the Abruzzo region of southern Italy, from which the restaurant traces its heritage, as well as from the distinctive typographic traditions found in the city of Florence. The Abruzzo coat of arms informed the rebrand’s colour palette, incorporating blue, green, gold, and white.

The final execution brings together the typography of Florence’s metropolitan transit system with the rich colours of the Abruzzo crest. This visual identity was applied across menus, logos, and associated brand collateral.