Umbro
Year
2012
Disciplines
- Layout Design
- Event Design
- Art Direction
The SS13 licensee meeting (originally taking place in November 2011) showcases product for the upcoming seasons. The main objective is the production of the event design was to show a fresh start and viewpoint for the brand.
My role was to design the artwork and walls of the event while working closely with an independent set production team. the external walls of the product pods were designed to be clinical, with high impact typography around the contents inside. The inner walls were coloured with a single shade from the lead products and simple white typography.
Photography by Daniel Hopkinson
