Umbro
Year
2013
Disciplines
- Layout Design
- Art Direction
- Illustration
The Digital Report book was created in response to the Umbro digital team’s need for a clear and engaging visualisation of their data from the previous year.
The publication presented key statistics and insights in clearly defined sections, covering website activity, Facebook, Twitter, and other social media channels. It also highlighted emerging digital trends and showcased successful digital campaigns.
Bespoke illustrations and infographics were developed to support the data, improving clarity and accessibility for the reader. The final report was produced in both digital and print formats and distributed across Umbro’s wider licensee network.
