Umbro
Year
2015
Disciplines
- Layout Direction
- Creative Direction
- Video Direction
- Digital Production
The UX Accuro was the next iteration of the UX boots series. the direction was to create a contemporary campaign artwork that rebooted the footwear for a new age demographic.
The inspiration came from ferrofluid, an oily, jet black liquid that reacts to magnetic forces, this creates a premium and sleek surround for the boots to sit on display.
The final campaign consisted of retail digital, print and video elements used globally.
Boot photography by Jon Shard
