Wellcome Sanger
Year
2018
Disciplines
- Creative Direction
- Motion Design
- Artworking
- Logo Design
The Wellcome Sanger Institute is one of the world’s leading centres for genomic discovery and understanding, driving ambitious global collaborations that underpin future research and transformative healthcare innovation.
The Institute required a comprehensive brand refresh to align its visual identity with that of other leading foundations and centres of learning and research.
My role was to develop the core rebrand concept and evolve it into a complete, flexible identity system. This system was designed for use by the Institute and its supporting design teams across a wide range of physical and digital applications, including events and presentations. Flexibility was essential, while ensuring the identity remained clearly recognisable and consistent across multiple formats.
The final deliverables comprised a robust suite of brand assets, including a complete brand toolkit, logomarks, pattern systems, stationery, and detailed guidelines covering photography, print, and overall visual style.
